Legal I AK & Partners

AK & PARTNERS LIMITED

Company Number: 14059241Registered Office: Unit 10 Enterprise Court, Farfield Park, Manvers, S63 5DB, Rotherham, United Kingdom

§ 1 General Conditions

This Privacy Policy explains the principles governing the processing of personal data, the storage of information, and access to information on your devices (so-called telecommunications terminal equipment). It applies exclusively to the website operating at akandpartners.co.

The controller of your personal data is AK & PARTNERS LIMITED (Company Number: 14059241), with its registered office at Unit 10 Enterprise Court, Farfield Park, Manvers, S63 5DB, Rotherham, United Kingdom.

This Privacy Policy applies solely to the processing of personal data when you browse our website, fill out forms, or use its functionalities.

§ 2 Processing of Personal Data

Collection of Personal Data

We collect personal data when users interact with our website. This includes, but is not limited to:

Full name, contact number, and email address.
Company details, if provided.
Information on services or products of interest.
Any additional information voluntarily submitted via the contact form.
Technical information such as IP address, browser type, and operating system (via cookies, see §3).

Purpose of Data Collection

Personal data collected via our website will be used for the following purposes:

Contact and Support: To contact you regarding inquiries and provide personalized support.
Marketing: With your explicit consent, to send promotional materials, special offers, and information about our services and products.
Customer Profiling and Personalization: To tailor content and offers based on your interactions with our site, including the use of automated decision-making systems.
Service Improvement: To analyze user behavior for website performance improvement and enhanced user experience.
Contract Execution: To process and complete transactions related to the services or products requested through our website.

Sharing of Personal Data

Your personal data may be shared with the following entities:

Third-Party Service Providers: Assisting in delivering email marketing campaigns, sending SMS confirmations, and managing customer support.
Legal Authorities: Where required by law or in response to lawful requests by public authorities, including for national security or law enforcement purposes.

Legal Basis for Processing

The processing of your personal data is based on the following legal grounds:

Consent: When you opt-in to receive marketing materials.
Contractual Obligation: For services requested via the contact form or for processing transactions.
Legitimate Interests: Improving our services and ensuring proper operation of the website and marketing activities.

Data Retention

Personal data will be stored only as long as necessary to fulfill the purposes for which it was collected and in compliance with applicable legal retention requirements. After this period, your personal data will be irreversibly deleted.

Your Rights

You have the following rights regarding your personal data:

Access: Obtain a copy of your personal data.
Rectification: Request corrections to incorrect or incomplete data.
Erasure ("Right to be Forgotten"): Request the deletion of your data, subject to legal and contractual obligations.
Restriction of Processing: Request the limitation of processing under certain conditions.
Data Portability: Receive your data in a structured format.
Withdrawal of Consent: You may withdraw your consent to data processing at any time.

To exercise these rights, please contact us at info@akandpartners.co.

§ 3 Cookies and Tracking Technologies

Types of Cookies Used

Our website uses cookies to collect and store information. Cookies are small files stored on your device that allow us to provide a better user experience. The types of cookies we use include:

Session Cookies: Temporary cookies that are deleted when you close your browser.
Persistent Cookies: Remain on your device for a specified period or until you manually delete them.
Third-Party Cookies: Set by external entities such as Google Analytics, used for tracking user behavior and improving website performance.

Purposes of Cookies

Cookies are used for the following purposes:

Essential Cookies: Necessary for the operation of the website (e.g., login session management).
Performance Cookies: Collect information about how visitors use the website to help us improve its performance.
Functional Cookies: Remember user preferences to enhance user experience (e.g., language settings).
Marketing Cookies: Used to track user behavior and display targeted advertising based on browsing history.

Blocking Cookies

You may block or delete cookies by configuring your browser settings. However, disabling cookies may affect the functionality of the website. Instructions for managing cookies are available for the following browsers:

Internet Explorer: http://bit.ly/3joWvBJ
Mozilla Firefox: http://mzl.la/2YRMRhi
Google Chrome http://bit.ly/3rpLFy0
Opera: https://bit.ly/3aDZaDw
Safari: http://apple.co/3rpJVVq

Cookies Consent and Withdrawal

By continuing to use our website without blocking cookies, you consent to the use of cookies in accordance with this policy. You can withdraw your consent at any time by adjusting your browser settings or by contacting us directly.

§ 4 Automated Decision-Making and Profiling

We engage in automated decision-making and profiling activities to optimize marketing and sales efforts. These activities include:

Automated Processing: Based on your interactions with the website (e.g., pages visited or forms submitted), we may tailor communications or promotional offers specifically for you.
Profiling: We analyze personal data such as your preferences, behavior, and previous interactions with our services to predict future interests and needs.

Your Rights in Relation to Automated Processing

You have the right to:

Request human intervention in any automated decision-making process.
Contest a decision made based solely on automated processing.
Opt out of profiling for marketing purposes.

§ 5 International Data Transfers

Your personal data may be transferred to countries outside the European Economic Area (EEA). We ensure that such transfers are made in accordance with GDPR and UK Data Protection Act 2018 regulations, using appropriate safeguards such as standard contractual clauses or reliance on adequacy decisions by the European Commission.

§ 6 Contact Information

For any questions or concerns regarding your personal data or to exercise your rights, you can contact us:

Email: info@akandpartners.co
Postal Address: AK & PARTNERS LIMITED, Unit 10 Enterprise Court, Farfield Park, Manvers, S63 5DB, Rotherham, United Kingdom

§ 7 Complaints

If you believe your rights have been violated, you have the right to lodge a complaint with the supervisory authority:

United Kingdom: Information Commissioner’s Office (ICO) - www.ico.org.uk
United States: For US-based inquiries, ensure compliance with applicable state laws (e.g., CCPA for California residents).

Effective Date: 01.01.2025

Performance Marketing Service Agreement

Between:

AK & Partners Limited with its registered office at Unit 10 Enterprise Court, Farfield Park, Manvers, S63 5DB Rotherham, United Kingdom, hereinafter referred to as the "Contractor,

and

Client, making payments via the Stripe payment processor, hereinafter referred to as the "Client,"

Subject of the Agreement

The subject of this agreement is the provision of advertising services, including the creation, management, and optimisation of performance-based (paid) campaigns on Google Ads and Meta (Facebook) platforms for a single service or offer.

Preliminary Arrangements

§1 Scope of the Contractor’s Services

This agreement covers the execution of a single campaign for one product across two advertising platforms.

The scope of work includes:

Creation of a landing page (micro-site)
Copywriting for the site
Implementation of multi-step forms with segmentation
Integration with ESP mailing services
Configuration of pop-ups
Domain DNS zone configuration
Email accounts and hosting (3 emails/domain, 30 GB storage/user)
Configuration of SPF, DKIM, and DMARC records
Protection against phishing and spam
Domain verification in Meta Business Manager
GDPR compliance (Privacy Policy)
Website terms compliant with local laws
Technical configuration of advertising and analytical tools
Full configuration of Meta Business Manager
Configuration of Meta Conversion API
Setup of Google Payments Centre and Google Ads account
Configuration of GA4, Google Tag Manager, and Microsoft Clarity
Custom web conversions for Meta
Creation of conversion tags (based on JavaScript variables)
Configuration of custom events in GA4
Setup of variables and triggers in GTM
Configuration of audience groups based on first-party data (import from GA4)
Setup of audiences in Meta using first-party data and Meta platform sources (segmented)
User session recordings and heat maps for landing pages
Reporting in GA4 using virtual user IDs
Setup of advertising campaigns and automation
Implementation and optimisation of Meta Ads campaigns (up to 15 ad sets)
Implementation and optimisation of Google Ads campaigns (Search Manual Bidding, Display GDNs, YouTube)
Technical preparation of email automation sequences and integration with ESP
CRM setup (free code)
Integration with CRM or tools specified by the Client (via API)
Backup of all leads in Workspace Scripted Cloud
Ongoing sales and marketing support
Analytical and advisory meeting every 4 weeks (video call)
Ongoing support via email and WhatsApp (response time max 24h)
Prioritisation of mutual interests as defined in the cooperation agreement

§2 Client’s Obligations

The Client shall provide text and visual materials within 3 business days from the contract's signing.
The Client shall provide access to the Meta advertising account within 3 business days from the contract's signing.
The Client shall connect the payment profile and verify the Google Ads advertiser account within 3 business days from the contract's signing.

§3 Termination of the Agreement

The contract is concluded for a period of one month from the date of signing, with the Client having the right to terminate it at any time during this period, without notice.

After the first month, if the Client does not terminate the agreement, it will automatically continue for an indefinite period, with a 30-day notice period.

In the event of termination by the Client during the first month, the contract will be terminated immediately without the need for additional statements.

Moreover, if the Client fails to meet its obligations, the Contractor has the right to terminate the agreement within 30 days of raising objections, if the issues are not resolved.

In case of gross negligence in the performance of the Contractor's duties, the Client has the right to terminate the contract within 30 days from the date of raising objections, if the errors are not rectified.

Errors may include:

Malfunctioning of the landing page
Running advertising campaigns on Google, TikTok, or Meta that result in losses for more than 5 business days
Failure to respond to important questions regarding the shop or campaigns for more than 5 business days
In the event of termination by mutual agreement, the parties shall determine the conditions in a separate annex.

§4 General Payment Terms

The Client agrees to pay the Contractor via the Stripe payment processor on a subscription basis, in line with the monthly fee stated in the payment gateway, until the contract is terminated.

Terms for the creation and management of subsequent campaigns aimed at selling other products or services will be set out in an annex to this contract. Payment will be handled via the Stripe processor.

§5 Advertising Budget and Fees

The advertising budget is billed separately from the service fee. The Client agrees that all advertising expenses related to campaigns managed by the Contractor will be invoiced independently or processed via the Stripe payment processor.

The Contractor charges a 5% commission on the total advertising budget to cover administrative and financial handling fees. This commission is applied to the total amount allocated for advertising campaigns before the funds are spent on ad platforms.

By default, the Contractor will prepay advertising accounts on behalf of the Client to ensure continuous campaign operation. The Client agrees to reimburse these expenses within 3 business days of receiving an invoice or automated Stripe charge.

Alternatively, the Client may choose to cover advertising expenses directly by making payments to the advertising platforms themselves. In such a case, the Client must provide the Contractor with the necessary access to the advertising accounts and ensure that all payments are made on time to avoid campaign disruptions.

Failure to cover advertising expenses within the agreed timeframe—whether managed by the Contractor or the Client—may result in the suspension of campaigns until the outstanding balance is settled. The Contractor bears no liability for any disruptions in campaign performance due to delayed payments.

§6 Intellectual Property

The Client declares that they hold all rights to modify and use the materials provided to the Contractor necessary for the fulfilment of the contract.

The Contractor accepts no liability regarding the use and modification of materials provided by the Client that are necessary for the fulfilment of the contract.

The Contractor agrees to perform the contract using their own office, equipment, and software required for the execution of the services.

§7 Amendments

Any amendments or supplements to the contract must be made in writing, in the form of an annex, under penalty of nullity.

In the event of changes in the legal or factual status of either party, the parties agree to renegotiate the contract in good faith to adjust it to new circumstances.

§8 Final Provisions

In matters not regulated by this Agreement, the provisions of the law in force in the United Kingdom shall apply.

Amendments to the contract may only be made in writing, under penalty of nullity.

Any disputes arising from the execution of this contract will be settled by the court with jurisdiction over the contractor's place of business.

The placement of an order and the payment made by the Client via the Stripe payment processor constitutes acceptance of the contract terms and its conclusion. The contract becomes legally binding upon the payment being credited to the Contractor’s account, without the need for an additional written document.

Effective Date: 01.01.2025