Effective Date means the date on which the Client performs any of the following actions, whichever occurs first: a) pays an invoice or subscription, b) activates a subscription, including a trial, promotional, or £0.00 subscription, c) completes a checkout or order form via Stripe, d) accepts this Agreement, the Proposal or commercial terms via checkbox, email, or any other electronic method of acceptance, e) confirms the start of cooperation via email, WhatsApp, or any other durable communication method. Any of the above actions constitutes a binding electronic agreement. BETWEEN Contractor: AK & PARTNERS LIMITED (company number: 14059241) Registered address: Unit 10 Enterprise Court, Farfield Park, Manvers, S63 5DB, Rotherham, United Kingdom Email: [info@akandpartners.co](mailto:info@akandpartners.co) hereinafter the “Contractor.” and Client: A natural person or legal entity identified based on payer details in Stripe at the time of purchase, including name, email address and billing details, hereinafter the “Client.” Contractor and Client collectively referred to as the “Parties.” This Agreement applies exclusively to B2B relationships, i.e. to Clients acting in connection with their business or professional activity. This Agreement does not apply to consumers. §1. Subject of the Agreement This Agreement governs the provision of digital marketing services by the Contractor to the Client. The individual proposal sent by email before the start of cooperation (the “Proposal”) defines the scope, pricing, timelines, and any performance guarantees. The Proposal forms an integral part of this Agreement and is binding. In case of any conflict, the Proposal prevails with respect to scope and commercial terms. Services may include, but are not limited to: advertising campaigns (Meta, Google), landing pages, analytics (GA4, GTM), CRM setup and automation (email/SMS/WhatsApp), content and creative production, strategic consulting, reporting, and optimisation. §2. Client Responsibilities Materials & Access: Within 3 business days of the Effective Date, the Client shall provide all necessary materials, brand assets, product/service information, legal disclaimers (if applicable), and administrative access to required platforms (Meta Business Manager, Google Ads/Analytics/Tag Manager, domain/DNS, hosting, CRM, email tools). Approvals: The Client shall provide feedback or approval within 2 business days. Lack of response may be treated as approval in order to maintain delivery timelines. Compliance: The Client ensures that its products/services and all provided materials comply with applicable laws and third-party platform policies. Cooperation: Failure to provide materials, access, or approvals may result in delays or suspension of work without liability on the Contractor. §3. Term & Termination This Agreement is concluded for an indefinite term and may be terminated by either Party with 30 days’ notice via email sent from the Client’s registered email address to [info@akandpartners.co](mailto:info@akandpartners.co). Cancelling a Stripe subscription alone does not constitute valid termination and does not release the Client from payment obligations during the notice period. The Contractor may terminate the Agreement with 30 days’ notice in case of repeated lack of cooperation, material breach, or overdue payments. Termination, withdrawal, suspension of the project, or lack of further cooperation by the Client does not affect the obligation to pay for any started or reserved billing period or any previously issued invoices. Either Party may terminate the Agreement with immediate effect if the other Party commits a material breach not remedied within 7 days of written notice. In the case of monthly subscriptions, all systems, integrations, and materials remain the exclusive property of the Contractor, and access will be disabled upon termination. For one-off projects paid in full upfront, final deliverables and access credentials will be provided upon full payment. §4. Payments The Client shall pay the monthly fee specified in the Proposal via Stripe in the applicable currency. No onboarding or setup fees apply unless explicitly stated in the Proposal. The Parties confirm that the fee covers not only production work but also the Contractor’s availability, resource allocation, operational readiness, scheduling priority, implementation readiness, and the opportunity cost of reserving capacity for the Client. Scope changes require written confirmation and may be billed separately. Fees are final and non-refundable once services for the billing period have been performed, except as provided under §5. §4A. Resource Reservation and Operational Readiness Upon entering into this Agreement, the Contractor reserves time, operational and delivery resources necessary for the execution of services, including implementation slots, priority handling, campaign planning, consultation availability, and readiness to begin work. Unless otherwise specified in the Proposal, invoice or Stripe, all payments are due within 3 calendar days from the invoice issue date or as specified on the invoice or in Stripe, whichever occurs first. Failure to dispute an invoice in writing within 3 business days of receipt shall be deemed acceptance of the invoice as undisputed in principle and amount, subject to applicable mandatory laws. The Parties acknowledge that resource reservation and operational readiness constitute part of the services and are chargeable, regardless of whether the Client provides materials, access, or proceeds with implementation. Delays caused by the Client do not affect the Contractor’s right to payment for the agreed billing period. §5. Results Guarantee (if applicable) If the Proposal includes a performance guarantee, it forms part of this Agreement. If the guarantee is not met, the Client is entitled only to the remedy specified in the Proposal for the relevant billing period. Advertising spend is non-refundable. §6. Advertising Budget The advertising budget is separate from the service fee. A 5% operational fee applies to managed advertising spend. The Contractor manages up to EUR 10,000/month unless otherwise agreed. Budgets may be paid directly by the Client or pre-financed by the Contractor, in which case the Client shall reimburse all costs upon invoice. Lack of funds or payment failures may result in automatic suspension of campaigns. §7. Delivery, Acceptance & Changes Unless otherwise stated, active implementation work (campaign launch, publishing) begins after payment and delivery of required materials. Preparation work, resource reservation, onboarding, and operational readiness begin upon conclusion of the Agreement and are chargeable. The first billing period is fully payable and non-cancellable. Client withdrawal before launch does not remove payment obligations. §8. Reporting & Support Monthly reports and bi-weekly strategy calls. Priority email and WhatsApp support. §9. Late Payments The Contractor may charge statutory interest and compensation under the laws of England and Wales. The Contractor may also suspend services and restrict access until full payment is received. This does not affect the Client’s obligation to pay. §10. Intellectual Property All deliverables remain the Contractor’s property until full payment. “System Components” include all frameworks, structures, automations, and methodologies. The Client receives a non-exclusive licence during active subscription. Buyout Fee: 2 months of fees unless otherwise agreed. The Contractor retains rights to reuse frameworks. §11–§19 remain unchanged structurally (privacy, liability, confidentiality, jurisdiction, etc.), consistent with the Polish version. Electronic Acceptance: This Agreement may be concluded via Stripe, checkbox, email, WhatsApp, or other electronic means capable of recording intent and identifying the Parties. Such acceptance is legally binding.